Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 -- higher is better. High PR sites or pages receive most of the traffic for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web.

Ranking high in Google for popular keywords can prove very lucrative. It can make the difference whether your website is in the black and producing hourly profits, or a total worthless waste of pixel space. Having a high Google PR is equivalent to having money in the bank. It is that important.

For Google is still the undisputed king of traffic, regardless of what's on the horizon, Google is the major deliver of the web's traffic. That's why losing your high Google PR ranking, sometimes overnight, can be so devastating for the struggling webmaster or marketer.

Read this article to discover how you as a webmaster can protect yourself from lost profits and traffic, even if Google pulls the plug on your site or PR, while putting another one of their endless algorithms into place.

10 Ways to Outsmart Google's PageRank System

Here's a list of things you can do to lessen the impact of a sudden drop of the almighty Google PageRank:

* Diversify your traffic, make sure you cultivate other sources of traffic other than the search engines. Form partnerships and strategic links with other webmasters. Interact in forums and online communities.

* Provide quality information and free products or services that get 'good word of mouth' recommendations from your visitors. Content will always be king -- make sure it reigns supreme on your site.

* Pick the right domain name. If you can, choose a short catchy keyword for your domain, one people will remember and would naturally type into a search engine or browser to find what they're looking for on the web. For example: www.hotels.com.

* If you're having success with your site,(or/and especially if you're not) venture into off-line advertising and promotion. Use traditional promotional products, t-shirts, caps, bumper stickers, etc. to promote your URL. You can also try PPC (Pay Per Click) advertising to provide you with targeted traffic and sidestep the search engines. Well sort of!

* Try viral products like ebooks, reports and free software programs to get your links out into the marketplace. You can also try product or site testimonials which are another great source of targeted traffic.

* Be extremely careful of any out-going links from your site. Don't link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always check the PageRank of the sites you're linking to from your site. If you don't have the Google Bar, you can check any site's PageRank here: www.iwebtool.com.

* Onsite SEO factors does have an influence on rankings -- make sure your site is dressed to kill. Pay attention to keyword density, title descriptions, meta tags, alt tags and interior linking structure. If you can, optimize your site for all three major search engines: MSN, Yahoo and Google. But don't stop there, also submit your site to the countless other smaller search engines on the web. It's the old adage, don't put all your eggs into the ever-changing Google basket or you're probably turn your site and yourself into one desperate basket case. Other search engines listed here: http://www.isedn.org.

* Along those same lines, have a large spread of keyword phrases that you're targeting with the content on your site. Don't go after extremely competitive keywords which have countless major players with deep pockets buying links, left right and center. Instead, pick a whole range of keyword phrases that have less or little competition. All these keyword phrases will add up to a flood of traffic for your site. Phrases that for the most part won't be affected by a sudden drop in PageRank. One good site for finding these keywords is www.nichebot.com, it will give both the number of hits and the amount of competition for each keyword.

* There is one more strategy you must explore if you want to lessen the power and importance of your own site's PR. One strategy that will bring in tons of Google traffic even if your PR is ZERO. You must utilize the PageRank of other sites on the web. Use off-page optimization for your major keywords. Build countless anchor text links through keyword rich articles, content related blogs and products that benefit from the high PR of other sites on the web.

* Keyword rich articles are some of the best examples of this method, placing them on high PR sites will filter Google traffic through these articles onto your site. It will also warm up these visitors before they reach your site and they will be more receptive to any of your site's offering; never underestimate the power of the Pre-sell. Build enough of these links and a sudden drop in your own Google PR ranking won't drastically affect your bottom line or the amount of quality traffic you are receiving.

What's even more satisfying, if you build these links, partnerships, and off-site optimization -- your Google PageRank will probably go up. If it doesn't, who cares, for you will have Google-Proofed your site against any sudden drop in your site's PR rankings and broadened the reach of your site by using the high PR of other sites on the Web. In the process, you will have protected your site and yourself from the big bad Google PR wolf.

You don't have to conquer Google, you just have to outsmart it!

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Not that there is anything fundamentally wrong with doing business with Google. Everyone is profiting from Google, find out how you can too! Click here: Google Cash File

Copyright 2005 Titus Hoskins of Free Marketing Tools. This article may be freely distributed if this resource box stays attached.

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Article marketing is one technique that doesn't involve any risk. Imagine driving traffic to your site for free and getting qualified clients by just writing articles. It's really that easy and there is no catch! However, in other to be successful, you have to make sure that your articles are worth distributing. They must be well-written, useful, informative, and interesting. If you really are an expert on your chosen niche and you have a knack for writing, you wouldn't have any problem reaching the ladder of success in this method.

Here are the advanced ways to amplify your article marketing.

1. Attention-grabbing titles make difference. To increase your clickthrough rates you have to make sure that your titles are enticing enough. They must communicate the gist of your articles and they must be focus on human interest. In addition, they must also be compelling, short, brief, and direct to the point.

2. Insert keywords on your articles. This will help your writing material fare well on search result when online users search for your information. Make sure that you put your major keywords on your titles, sub titles, and on every paragraph of your articles.

3. Keep your articles short. Online users prefer short articles than longer ones. So, if you can get your message across using fewer words, the better. It would help if you can make your articles scannable by using bullet or numbered lists when you are giving tips or instructions.

4. Write more articles. When you do, you will be able to obtain more link back for your website and that would mean increased in website traffic and improved page ranking.

5. Include a brief summary of your articles. This will be helpful in making sure that your readers remember the important points that were raised on your articles.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

One really great place to take advantage of other companies' testing is to visit MarketingExperiments.com. Of course, the tests aren't your own, so you can't depend on them solely to operate your business, but it's a great place to start.

A little more than 3 years ago, MarketingExperiments.com conducted a study on subscription rates. They based their findings on many different variables, and though the tests are old, the principles still apply. I'd like to share some of the results with you here:

1) Make your value proposition prominent

A value proposition tells your potential subscriber what's in it for them. The value proposition gives the primary benefit a person will get from joining your list. For instance, what if your niche is bowling? If you can tell people how to increase their scores 20% just by using a special technique via a special report that people can sign up for on your list building page, do you think avid bowlers would bite? No doubt. Especially if the report you give them is free. This value proposition should be your headline.

2) Easy, fast sign-up

Stick to simple information, such as first name and email address when putting an opt-in box on your list building page. The easier you make it for people to sign up for your list, the more likely they will be to do it.

3) Let people know you'll protect their information.

In these days of identity theft, which is all over the media, people are very leery of signing up for anything, especially online. Let them know that you're one of the good guys, at least in theory. "We protect your privacy. Your information will never be sold, rented, or given to anyone for any reason" would be a helpful statement, if you place it directly under your opt-in box on your list building page.

4) Advertise your low-risk factor.

If you let people know that they can unsubscribe at any time, they'll be more likely to sign up. Some people are reluctant to join any lists just because of the sheer volume of mail that arrives in their inboxes on a daily basis. By letting them know they can unsubscribe without trouble, you'll get more people to sign up.

5) Make your list building page the top of your sales funnel.

When leading people to buy your product, which is the true purpose of any list building page, you need to lead them through the process. This begins when they opt-in and it continues with the redirect after they click the submit button. This should be the sales page for your product. Though your special report will sell your product throughout, you'll also want to send list members autoresponder messages with more information about your niche. At the end of each informational email, you include a link to your sales page. Many times, after you've delivered a bit more helpful content, people will come to respect you and buy what it is you're selling.

List building and conversion will see a boost if you incorporate these ideas into your list building pages. Just remember that your customer's question, "What's in it for me?" should always be at the top of your mind. If you can show them what's in it for them, if you help them solve their problems, you'll not only have a valuable list member, but you'll have a customer for life.

As CEO of OvercomeEverything, Inc., Tellman Knudson has become a list building ninja. Pick up all of his list building secrets at MyFirstList.com.