Moms can use these techniques to help their customer first learn what their options are and then help them see which solution best fits their needs. This way when they get to the website or sales letter, they are already educated on the best benefits and features to look for. Of course you are not going to write about problems you don't have solutions for.
One of the most common mistakes that people just getting started with article marketing make, and one that every stay-at-home mom should really make an effort to avoid, is they write about the things that they think would be the most interesting to their potential customer. This alone is not enough.
The most effective method of writing articles is to understand the mindset of your customer. What does that mean, and how do you do that? Instead of thinking in general terms what might be important to a potential customer, you first need to identify specifically who the ideal customer is.
For example, if your ideal customer would be a stay-at-home mom trying to find ways to earn some of her own money, you might want to think about her motives for doing that. For example, some women before staying home to raise their children had good jobs and were use to having their own money.
They miss the independence they once felt from earning their own money. Maybe they just want the freedom to have and spend some money that they don't have to account for.
Another possibility might be that a woman is grateful that her husband has made it possible for her to stay home and she knows that he really hates his job, and as he is getting older, it is taking its toll on his body. In this case, maybe her motivation is that she wants to be able to develop an income that her and her husband can rely on so he can quit his job.
In either case, she may not have a lot of money to start something from home, so she will want to find something that she can begin to generate money through her own efforts rather than spending a lot of money on marketing.
Knowing these things about your ideal client, and making sure you address these issues when writing articles and copy, can help them feel better understood. Having their specific concerns being addressed makes it easier for them to be able to make a buying decision, or to feel comfortable to try and get more information.
You may have the best product or opportunity in the world, but if you don't talk about how its features and benefits specifically address the concerns of your ideal customer, you can't expect that they will easily make the connections themselves.
It is your job, in article marketing, to PREsell the potential customer by giving them information that is specific to them, their wants and needs, and to make the connections between the different solutions -- then help them identify which features and benefits will best satisfy their specific wants and needs. In other words, not talking about how a specific feature will help them make money, but talking about how the specific feature making them more money will help them regain the sense of independence they once felt, when they were making money on their own. See the difference? If you can do this they will want to get more details.
If you can do this, they are going to want to see your offer. You do this, and they are going to get excited about getting started because they know the sooner they get started, the sooner they can have that independence and freedom they so miss.
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