Friday, June 6, 2008

Article Marketing Success In Less Than 10 Minutes

To put it simply, article marketing is about writing articles to promote your website or business. So that means whoever writes the most amount of articles is going to win. This is where time comes into place. For an article marketer, time means everything. If your taking more than thirty minutes creating just one simple article, your going to lose. Why? Because other article marketers in your industry are going to flood the market before you. That is why time is so important in article marketing. So to help you create an article in less than ten minutes, I have come up with a strategic guide.

The strategic guide to writing a successful article in less than ten minutes!

  • Taking your subject and breaking it up into sub topics is a great way to write a fast article. Instead of writing on your subject as a whole, just write about a simple fragment of your subject. It'll be faster to write and much more simple.

  • Putting bullet points in your article will make your article writing faster. With bullets, you can write sentences without connecting it to the last one. This can save you time and get you closer to writing an article in less than ten minutes.

  • Time yourself daily. Make a new time limit each time and try to work on getting it before then.

  • Writing endless amounts of articles will not only help to advertise your website or business, but it will help you trying to write faster articles. The more articles you write, the faster your going to get at writing them.

  • Don't create a brainstorm or a rough draft. This will slow down your article submission time and your article won't get that much better. If we were to consult to the school's grading system, you should be trying to create a C grade article, not an A grade. Just write and don't think. This is the best way to write an article in less then ten minutes.

This article only took my 9 minutes to make. All I did was follow these basic strategies. So just follow them, and your article writing speed will increase!

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

The Power Of Article Marketing With SEO...

There are many ways to market your business on the Internet, and using search engine optimized articles has to be one of the "keeper" strategies for getting pre-qualified 'natural' search engine traffic to your web site.

Now, I'm sure you've heard all this before, "people search the Internet looking to information (aka articles) on how to solve a particular problem". People just don't search the web to buy your 'stuff'!

If you truly understand this search "path" then you understand the meat and potatoes of how the web works, it's an information resource for people.

To completely understand the above concept 'follow the money'. Search engines need content to be able to rank web sites, so that they continually get searchers BACK to their engines. The more searchers they have searching for relevant content on a search engine means more revenue for that search engine (e.g. the success of Google adsense).

This is why blogs and RSS have become the "buzz". Blogs and RSS make the content (copy, words) "fluid"... meaning that the content changes often. This means that the search engine bots love these technologies, visit more often, and then rank the content well (if the blog articles are keyword optimized).

To see how this works go to any news site. News sites have a volume of ever-changing content. For example CNN gets spidered (visited) by the Googlebot something like 28,0000 times a day.

Why? Because of CNN's ever changing content, and I guess the 'bots' are 'lazy'? They go to where the good, and changing content is more often.

The SEO aspect of article writing.

Think of SEO as "filing". What I mean by this is that good search engine optimization strategies help the search engine to "file" your content appropriately. Good keyword analysis gives you the information to enable the search engine bot with the 'right' filing.

There are no smoke and mirror tactics here. Your Mother was right when she told you that 'telling the truth is always better in the long run'. This principle especially applies to good SEO practice.

Now, how do we take this concept of "fluid", search engine optimized content and turn it into a Links IN bonanza for your own web site (thus sending your rankings through the roof over time, so to speak)?

These are the core principles...

1. Ensure that the link for your article is on a web page hosted on a unique IP address.

2. Ensure that the link for your article is on a web page that has a unique, wholly independent set of backlinks.

3. Ensure that the link is on a web page that is at least loosely relevant to the topic of your own web site.

You see, it's not just a matter of having your articles on just any article directory. Your articles need to be in a category (and preferably a specialist directory) that is within "theme'. In other words you would never post your article on 'looking after your cattle dog" on a directory that was focused on Financial Management.

In addition to placing your articles on article directories one can also run your articles on press release service sites, and of course there are RSS strategies (but that's a whole other story, and another article).

Kenneth Doyle Is A Writer And Internet Marketing Consultant, *Find Out About His [Keyword Optimized] Article Writing And Submission Service Gets Thousands Of Prospects To Read YOUR Web Site Offers, Here... http://www.feedyourhungrymind.com/articlesam4

Article Marketing to Drive Highly Qualified Traffic to Your Web Site or Blog

Article marketing is a great way to drive highly qualified traffic to your website. Here are the 3 steps:

Step One - Write lots of great quality articles - The higher your article volume, the higher all your other numbers are going to be. This includes highly qualified visitors to your web site. Write articles that are good enough to represent you well on the internet, give the reader good information, encourage the reader to know, like and trust you, and leave them wanting more from you. Write about the what, the why, and just enough of the how to give the reader something to do and something to take action on. Which leads to

Step Two - Craft a prospect pulling resource box - Your resource box is not the place to try to convince the reader that you are an expert in your niche. If you have not convinced the reader that you are an expert in your article, it is way too late to try to do so in the resource box. And they are probably not even reading your resource box anyway. The resource box is not about you, it's all about the reader. This is where you invite the reader back to your web site or blog to sign up for more great information.

Step Three - Powerful landing pages - Alright, so you have created a great article and a prospect pulling resource box, now what? Make sure you have good information and either a way for the reader to further engage you or spend money with you, or both, on your landing pages. You want to take really good care of the readers who come to visit your world.

And now I would like to offer you free access to two of my Instant Article Writing Templates so you can write more great articles in less time than you ever thought possible. You can download them by going to http://www.GreatArticleMarketingBlog.com

And you can discover some great landing page tips on a free webinar I did at http://www.ArticleGuySalesTemplate.com/replay

From Jeff Herring - The Article Guy & GreatArticleMarketingNetwork.com

Which Affiliate Program To Choose?

Choosing an affiliate program that is profitable and easy to market is not always an easy task. When you decide to join an affiliate program, you are electing to promote a specific product or idea to consumers using the internet as your main marketing arena. Since there are many programs to consider, choosing the right one may require more research on your part.

What is a good affiliate program?

When researching affiliate programs, you should find out more about the following:

Percentage of income made on commissions
How long the company has had an affiliate program
Training or support the company offers to affiliates
Marketability
Popularity of affiliate program (if there are too many affiliates, your profits will decrease due to internet saturation)
Popularity and stability of the company

This information is extremely important as you will have to spend time learning more about the products sold, niche groups, building a web site, and creating email lists. Why should you waste your time on a product that has low commissions or is impossible to market to many different types of people?

Affiliate marketing basics

Choosing an affiliate program is similar to choosing an employer. If you don't understand what they are selling or you don't agree with their business practices, why would you want to increase their profits? Look for affiliates that are easy to market, which means they already have brand recognition.

While many people have made a considerable amount of money marketing new companies, depending on the time you have and how quickly you want to see a profit, stick with a company that is well known, but not employing too many affiliates.

Considering all the marketing you will have to do in order to make a profit, choosing a product that can be marketed to different groups of people will help you sell more. Niche markets, product based markets, and international markets are accessible online.

Finding affiliate programs

Selling products you care about and know something about will earn you the most profits. When looking for an affiliate program start with industries you are familiar with. Many companies have found that using affiliates is a great way to cut marketing costs and increase their online presence, which means there are many to choose from.

Once you have found a company whose affiliate program looks promising, read more about what is required of affiliates, the commissions, and browse their web site to see how easy it would be to market their products.

If you want to explore new industries or follow current consumer trends by marketing a company that is popular right now, you should conduct the same research. Just because a brand is popular now does not mean it will be in a year or even six months from now. The key to successful affiliate marketing is to make as much money as possible over the longest amount of time.

Once you have found a program, sign up and begin your marketing campaign. Be diligent, be aggressive in finding new markets, and promote the company's product to the best of your ability. Those who are successful in affiliate marketing are those who research before joining a program, have a sound marketing plan in mind, and who track each market to see how profitable it is.

Stuart Pearce is founder and owner of Style Product Developer Ltd. The company specialize in offering tools and resources to make the creation of a web based business easy and accessible to all. Begin your online career now, visit styleopportunities.com for details.

Advanced SEO - The Characteristics Of A Perfect Incoming Link

What is a quality incoming link? This article describes the key characteristics of a perfect link. For explanation purposes, the sample company is a shoe retailer called Fred's Sports, and the keyword phrase being optimized for is "blue Nike sneakers".

Key word phrase in anchor text
Unless you put your keyword phrase in the anchor text (the text that describes the web site being linked to), you are wasting a lot of link power. Unfortunately a lot of people don't know this an end up putting their company name in the link text rather than the keyword phrase that they want their company to be found by. Much better that they link anchor says "blue Nike sneakers" than "Fred's Sports Store".

The link is from a relevant page
Google and the Google-powered search partners seek relevance in the interconnectedness of web pages. Incoming links should be from pages where the content on that page is related to the content of the page that is being linked to. A fishing related page linking to a casino site is an example of a non-related link. A jogging related page linking to a blue Nike sneakers product page is related and is looked upon favourably by the search engines.

The link goes to a relevant page
Another mistake that people make is always linking to the home page rather than to the most relevant page to the anchor text. If the link anchor text is "blue Nike sneakers" then the link should go to a page about blue Nike sneakers, not the home page. This is by far and away the most common linking mistake.

The link is from an authority site
Links from high Google PageRank sites are worth more, a lot more, than links from other sites. It's all about trust. A link from a trusted site tells the search engines that the sites linked to are also trusted - it's a vote of confidence from a credible source. Links from .gov, and .edu sites are also reported as having more weight than standard links. They are also more difficult to get adding to their perceived quality.

The link is at top of the page
Links from the top of a page (except for the header), are said to have more weight than links at the bottom of pages. It's the same with keyword phrases. A keyword phrase in the heading is worth more than in the body text.

The link is one-way, not reciprocal
Google's algorithm looks for link exchanges between sites and rates these links lower than straight one-way links. If possible, look for one way links by creating link bait - compelling content that will encourage people to link to your pages.

The link is within the body copy - not an advertising zone
Linking should be a natural part of the body copy. Recent reports suggest that the search engines will derate links from parts of the page that are traditionally sold for advertising. these tend to be the margins, header and footer areas of the page.

The link does not have a nofollow tag
The nofollow tag is a recent innovation that tells the search engines that although I am linking to this other page, I do not vouch for the page's integrity. In short, the nofollow tag tells the search engines to ignore the link. Obviously you do not want links to your web pages to have nofollow tags. Be careful with link exchanges. Some dishonest people will exchange links with you but use nofollow tags in the links to your pages to preserve their own link power.

There are few links on page (less than 20)
One link to your web site from a page with hundreds of links does little for your SEO results. The page's SEO power is being distributed over all the other links on the page. Goo;le's guidelines recommend no more than 100 links per page, but I believe 20 is a reasonable goal. You never know when the Google algorithm may change. The perfect page that links to your pages should have no more than 20 links.

John Hacking, SEO Brisbane, is Product Manager for Search Tempo, a Brisbane specialist SEO company. Search Tempo also conducts Australian SEO training. For daily updates, check the SEO Blog.