Monday, June 16, 2008

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

With the search engines becoming more discerning every day in their efforts to ferret out purchased links vs. reciprocal links and valuable links vs. random links, the value of links for online businesses is still being questioned. The simple fact remains the same - there is no other tool that offers more ways to get your site noticed on the Internet than good links. That being said, link building is obviously still an incredibly valuable tool that isn't going to fade into the background any time soon.

Links increase ranking. Link building affects where you fall in search engine rankings. Yes, it depends on how good those links are and whether they are reciprocal links, one-way links and dozens of other variations on the theme, but the net result is the same. If others are linking to you, the search engines will sit up and take notice.

Links increase business credibility. If no one else in your industry is linked to you, potential customers will wonder why; conversely, if they keep seeing links to your site on other industry sites they will notice and assume that you must be "somebody." They may follow the link now or later, or they may simply file the information away for future reference, but the name and the credibility will stick.

See increased traffic. Link building leads to traffic, pure and simple, particularly if you have built links from relevant websites. Not all of this traffic will turn into business, but remember that increased traffic will also move you up in the rankings, and better rankings will turn into more business. Are you beginning to see how there's a circular but beneficial pattern to link building?

Of course, you do want to approach a link building campaign with a sound business plan. Some links will be a tremendous asset while others can actually damage your reputation and move you down in the search engine rankings. Be aware of what types of links you should be focusing on for the best value for you business.

Be selective. One of the most common mistakes made is to quickly buy up links in inexpensive, poorly designed directories that will list any and all websites. Search engines recognize these directories, and websites that are listed in these are often penalized. Look for directories that are difficult to get into and strive to meet their criteria; it will be worth it in the long run.

Be selective on your end as well. Take the directory for a test drive. Do all of the links go to active sites? Are the sites well maintained, current and informative? Or are there inactive sites and broken links? What about links to sites that are pornographic or in questionable taste? If the directory features links to websites you would be embarrassed to be associated with, don't pay to list with them.

Be specific, not general. Look for directories that are industry-specific. If you are in the banking industry, be sure to find directories that are specifically focused on banking and money markets. If you are an artist, there are directories for galleries, art studios and other artists that would be of interest.

Content rich sites are great. When linking to other websites, look for sites that have lots of content in the form of articles, how-to's and even surveys. Whenever a link to your site can be embedded within content rather than simply pasted in a "Links" page, it will improve the status of the link. Search engines love links that are integral to content. If you want a link to a great site, offer to provide them some content they could use on their site and include your link in it. Sites are always looking for fresh content.

As you can see, link building can add plenty to the success of your business, so be sure to put some time into constructive linking strategies for your website every week.

Andy West is a writer for High Value Links and Link Building Auto Pilot.

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

For a site to get long term free traffic from the search engines. Understanding of website linking strategies needs to be applied. This strategy needs to fit with your business model and must be sustainable over time. Traffic from some links, takes time to develop.

At this time, Google is winning the search engine war. The majority of webmasters approach a linking strategy purely for SEM (Search Engine Marketing). More links to a site is a key when looking to get found in Google

The overall goal should be traffic results based, not purely for search engines.

Links can take a long time to show up and help your rankings. A site that would help indirectly with search marketing results would be Wikipedia.

This free online library allows edits to apply external links to the bottom its pages. The site has a many million pages and a vast amount of traffic

Now Wikipedia has applied the no follow' HTML tag on its external page links to stop it being abused by some webmasters. This can be seen on any site using this process, by the following steps:

1. Highlight the link by left mouse and holding 2. Right mouse the link and look at the properties.

The text "Nofollow" can be seen in the properties

The no follow tag means Page Rank (or Reputation - PR) will not be passed on to your site and Google will not count it as a link. To Quote Wikipedia:

"nofollow" actually tells a search engine "Don't score this link" rather than "Don't follow this link."

However many of the Wikipedia pages rank very high on Google, and features as a trusted authority site which has power in all search engines. It is likely to send targeted traffic which is really the end result you are looking for anyway.

At the same time, different engines treat these links differently. In a recent interview with the Yahoo director of search, they have stated that the link will be followed to the site, however the details of the link will not be passed on, simply that your site will be found.

There is an easy way to identify these types of links, if you use the Web Browser, Firefox which I highly recommended. It is a good alternative to Internet Explorer as its very clean and easy to use.

It has an Search Engine Marketing add on which, when installed and turned on, it will show you the no follow links highlighted in red.

Also, while searching in Google, it will show a large amount of information on links to the listings, age of the site, alexa ranking etc.

Download it here:

http://tools.seobook.com/firefox/seo-for-firefox.html

Another method that has been used to acquire links, is that of posting comments on blogs. This has resulted in a rash of posting comments only for return links. Wordpress, a quality open source blog software platform, has made all the comment links no follow in order to combat this.

In conclusion, there are many effective linking strategies, for marketing online at the same time the development of goals with an overall plan for the development of these goals should be applied.

Paul Easton is small business marketing specialist and the owner of DigitalAwol.com, The Link Exchange Directory which helps the small online business get traffic from links. You can instantly get 20 High Quality Fre.e Links to your website by visiting: Website Linking Strategies

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On International Market Pricing

The complexity of cost considerations are dependent of two factors: (1) firm characteristics and (2) export market characteristics. As the organization gives up the natural protection of its local market to expanding internationally, the unique environmental conditions will render pricing decisions complex.

Multinational enterprises formulate and implement international strategies to respond to pressure for both external flexibility and internal efficiencies. Uniformity and adaptation to local conditions and worldwide economies of scale. Being global maybe insufficient as becoming more transnational is likely to be more desirable. To pursue means to overcome the trade-offs associated with flexibilities and efficiencies derived form responsiveness and global integration.

Standardization does not depend on managerial discretion alone. Certain external and internal factors may limit the degree of standardization that a firm is able to apply. These are needed for mandatory adaptations to meet legislations, government regulations and inescapable and/or uncontrollable marketplace realities.

One of the drivers for internationalization is the Internet. However, it is not suitable for new task buying. It does allow skimming of foreign market but not penetration. Internationalization is supported because of speed of contact with lesser sunk costs in terms of setting up local representation.

Counter Trade

Equal consideration can be given to the advantages of counter trade in dealing with international exchanges. The product or service prices can be charged in kind to help: circumvent currency controls, conceal a price cut, free blocked funds, conserve hard currencies, reduce debt burdens, and make purchases without deteriorating balance of trade.

The success of a counter trade or barter is determined by the framework presented earlier. It considers the seller's marketing objective, seller's pricing strategy, buyer's marketing objective and buyer's pricing strategy.

Operating as a transnational offers many difficulties to the marketer. But Sellers charge and buyers pay at the going rate to establish long-term seller-buyer relationships, increase sales volume. Sellers sell at a discount to generate customer goodwill, use excessive production capacity, dispose of surplus products, gain entry into difficult markets, and access to marketing networks. Similarly, buyers will pay a premium to gain the above plus acquire badly needed technology and obtain access to critical sources of supplies.

Conclusion

Finally, we define strategy in the context of product and service pricing.

Strategy is basically a plan of action intended to achieve a certain goal. It is not just getting one foot in a company at whatever costs or is all about profit maximization. It is an elaborate "design of options" that is mixed to generate a desired result. Kotler's framework is an example of a pricing strategy. It is a framework for the creation of value.

The problem that burdens most organizations is the use of strategy. Planning and strategizing all relate to the desired goals. What you want to achieve tomorrow is made probable by working on the problems and solutions today. Any organization wants monetary gain. This is basic. Whether it is a for-profit manufacturer wanting to give the best returns to its stakeholders, or a non-profit service provider wanting to extend the best possible support to its beneficiaries, the bottom line is choosing the right marketing direction. The price that the organization sets for its product and service offerings will largely determine the achievement of their objectives.

We have presented the many strategies and policies that were used in studies in the last few years. Some are so new that they are not included in Kotler's book. Some were influenced by economic factors...but some were products of advances in technology and internet security. Ebay, Amazon, Yahoo - the shining example of cost efficiencies and embrace of innovation.

There are still more questions that needs to be understood and answered. This is perhaps how this article, as well as all current and future articles, by other authors will end. As we draw solutions we move to another level where there are more complex problems. That is the law of advancement.

Roberto M. Bernardo, Jr. is the principal consultant and designer at Motive (a full-service marketing, design and manpower agency), and a senior Lecturer and former Academic Chairperson of the Industrial Design program of the De La Salle-College of St. Benilde's School of Design and Arts. He is currently completing his Doctor of Business Administration degree at the De La Salle University-Professional Schools, Manila.

For tips on entrepreneurship and small business marketing, visit http://www.motive-ad.com

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Article Marketing On The Internet Is A Whole Different Story

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

There are a lot of operators (commands you can enter in the Google search box to return specific results) you can plug into Google in order to find what you want. For webmasters and website owners, however, a few particular operators can be especially useful. Operators can be used to locate potential link partners, evaluate current inbound links, and determine what pages of your website still need to be added to the index. Here are the operators we think you should know:

link:

Simply enter this operator followed by your full url (including http://) with no space. Ex: link:http://www.googleadvisor.org

This operator is one of the most popular and widely used. It simply shows you what (and how many) webpages within the index have a link to your url.

Using this operator, you can also plug in the url of your competitor(s) to see what sites link to them. These websites may be a good place to start in your search for link exchanges (or even one-way links).

site:

This operator will restrict all results to webpages within the domain or website you enter. For example, if you enter site:googleadvisor.org you will find all of the webpages of this site that are listed on Google. This a good operator to use if you want to see just how many webpages of your site Google has indexed, and likewise, how many pages are not listed - the ones you may want to submit, or resubmit, to Google.

allintitle:

Here you enter the operator and some keyword that you are interested in. The results will show you websites and webpages that have that keyword(s) in their title. For example, intitle:google will return all sites that have google in their title, including Google Advisor. This may be used to once again find link partners within your subject area, and to evaluate possible competitors.

Similarly, you can also use intitle: if you want to do a similar search, but open your results to those webpages with the keywords in their content as well . For instance, intitle:google advisor would give you all sites with google in the title and advisor somewhere on the webpage.

info:

This operator is not terribly useful, but its interesting to see what you find. Simply place your url in front of the operator like info:www.googleadvisor.org to get a Google page with your website title and desciption. The page will also contain links to your website's cache, related websites (you can also use the related: operator for this), and more. If your website is new to the index, and you are not appearing for any keywords yet, this is an easy way to find your website and confirm that it is indeed listed. Note: some operators like related: will not work for new websites.

To obtain the full list of operators, visit: http://www.google.com/help/operators.html.

We hope these few operators mentioned above will be of the most use to you as a webmaster or website owner.

Bradley James is the Webmaster of GoogleAdvisor.org [http://www.googleadvisor.org], an informational site providing free information to casual searchers and Webmasters about the Google search engine.

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Creating a massive web presence with article marketing is really not that difficult. It's quite do-able if you are willing to invest the time and energy.

Once one of your articles goes viral you have begun to build a web presence with that one article.

How to create a massive web presence

Here are some simple steps to take to create a massive web presence with your articles.

Step 1 - Write a great quality article on a topic in your niche.

Step 2 - Submit it first to EzineArticles, the largest article directory with the most traffic.

Step 3 - Submit your article to other top ranked article directories.

Step 4 - Submit your article to niche article directories. You can find these by typing in your keywords into Google or Yahoo followed by the phrase "article directory."

Step 5 - Submit your article to your own article directory in your niche.

Step 6 - Do this over and over again.

Benefits of a massive web presence

Let's say we've got Speaker 1 and Speaker 2, and the meeting planner is trying to decide which one of these speakers to hire. They're equal in skill, they're equal in topic, and they're reasonably equal in fee.

The meeting planner does a little internet search and they find a couple of hits for Speaker 1. But Speaker 2, they do a Google search for their name and find dozens and dozens and dozens and perhaps hundreds of hits because of all the articles they've written.

Which speaker is the meeting planner going to hire?

And you can build the same kind of massive web presence with your articles.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

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Article marketing is a very powerful way of generating traffic and reputation for your affiliate marketing business. But you must work at it and do it right to get the great short and long term results that you hope for.

In this article, we will discuss crucial tips for writing your headline that will help increase your readership.

Whether you are writing articles for your affiliate marketing website, blog or to submit to other sites, your article will only attract attention if your headline is worded properly. The first thing that your potential readers and hopefully customers will see is your headline.

Write a great headline and they are hooked, write a dud headline and no-one will read your well thought out, informative copy.

Headline Do's

  • Targeting: Your headline must reflect what your article is about. Imagine coming across a great headline, you click on the article and find it is totally off topic. You would be really disappointed. Also the next time you come across an article by the same author, the trust is no longer there and you would probably pass. Make sure that your headline is related to the content of your article.

  • Teaser: Structure your headline in a way that tells the reader what they are about to read without giving too much away. Try to arouse their curiosity on the topic, make them want to click on your article to read more. A headline ' SEO can dramatically improve your website's traffic' will not have the same pull as 'Discover 3 crucial SEO changes you can make to increase traffic to your website today' Same meaning, different delivery

  • Tone: Hype is a rampant disease on the internet. As with most infective diseases, over-exposure has led to the development of immunity or resistance in the population. So many headlines are so over hyped that they tend to ensure your article will not be read. How often do you take time to read the article with a headline like this? 'How to make $50000 while you sleep, in just 2 weeks'. You want your article's headline to generate excitement but be credible. That way you present yourself as a credible business.

  • Keywords: Try to include your keywords in your headline. Don't overdo it. Including your keyword is good for SEO, and tells your reader what your article is about
Headline Don'ts

  • Tricks: Tricks will just irritate your readers and may offend them. It may come across as you insulting their intelligence. Your business should be presented as a serious business and resorting to trick to get readers will erode your reputation. There are all sorts of tricks eg keyword stuffing that may work in the short term, but in the long term will seriously hurt your business

In a future article, we will discuss tips on writing the body of your article to increase your click through rate.

Internet Marketing Articles for newbies and Affiliate Marketing Tips for newbies at http://www.affiliatemarketingintro.com

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