Wednesday, June 4, 2008

Article Marketing - The Power Of Article Marketing For High Search Engine Rankings

Article marketing is a highly effective method for dominating the search engines. I know, because I personally use it and some of sites have received some pretty outrageous rankings that bring me a nice passive income stream.

The reason why article marketing is great for search engine marketing is because of the sites articles are often posted on. Article directories like EzineArticles are generally considered as authority sites by Google and Yahoo. Submitting your articles to these article directories gives you the potential to gain high quality backlinks.

What you'd want to do to gain these high quality links is to include your anchor text link in your author's resource box. Some article directories allow multiple links so you can use those too.

Another way to get into the search engine rankings is via the articles themselves. If you write a keyword-optimized article, you can get your article itself ranked highly in the search engines. Have your main keyword phrase in your title at least once (include it twice for a more powerful effect) and have it sprinkled in your article in a few times. Don't overdo it as the search engine spiders will think of it as keyword spamming and penalize your article. It has also been tested and proven that having the keyword phrase at least once or twice in the opening paragraph increases the chance of the article ranking well for that keyword in the search engines.

There you go..now you know how to get high search engine rankings from article marketing. All that's left to do is to act now and start marketing your articles.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Is Article Marketing Overrated?

OK. Here is what I mean. If you're not new to website promotion, you must have heard that one of the best ways to drive targeted, ready to buy traffic to one's website is by marketing with articles. It's free and the traffic is of high quality we are told.

In reality, a lot of new Internet marketers have used the technique without much success. They have written a few articles and submitted to loads of article directories and all they get in return is a trickle of traffic so they quit in frustration.

Article marketing still works. There is no question about that. The problem a lot of people have is their strategy. They get it wrong before they even begin. They make a lot of mistakes.

Let's discuss some of the mistakes most people make.

Mistake One: Lack of Patience

Many people hope to get a surge of traffic hours after they submit their articles. That won't happen. Article marketing is not a quick fire method of generating website traffic. It's usually a slow process that lasts years.

People can still visit your website through articles you've written years ago. That is the beauty of it. You get traffic forever.

Mistake Two: Writing for The Search Engines

When people learn about article marketing, the learn that one should write for the search engines. They learn one should write articles in such a way that the search engines will index quickly.

I do not believe in this. I strongly advise you write with your readers in mind. Teach them what you know in your article as simply as possible. This way, you will stand a better chance of generating long lasting traffic through your articles. Write for humans, not for the search engines.

Mistake Three: Not Writing Enough Articles

I've seen people write a couple of articles and sit back to watch the traffic gush in. If you think you will get traffic with the two articles you've got, then perish the thought. Article marketing is a continuous exercise.

You need to consistently churn out good contents so your readers will get "addicted" to you. When this happens, you can rest assured they will buy from you over and over again.

Article marketing remains as powerful as ever. It will remain powerful as long as contents still drive the Internet so use it.

See you at the bank.

Alan Stone

Want to discover the shocking diary of how a 21-year-old warehouse man turned $50 into $21,058 in less than 30 days? Then rush over http://www.AlansMoneyDiary.com for FULL Details!

Article Marketing - Basics Of Article Marketing Tor Traffic

With the arrival of e-zines, content-rich materials, etc, their publishers are desperately looking for resources that can provide them with articles having caliber content at minimum cost. Today, Article marketing is an effectual method of diverting traffic especially to their site.

Some fundamentals on which article marketing are based are as follows:

Consecrating importance to the reader

The most significant point that needs to be considered while writing an article is consecrating importance to the reader. We should write keeping the readers in mind what they want to read. While writing an article, you should be able to perceive what the reader expects from the article and try to deliver it. This process initiates with choosing the topic. Topic or the subject of the should be such that it should have a blend of both the current issues as well as contents that are already published on the net. However, the ratio should be maintained that the readers get more of the new details. The past reference is only given to let the reader relate the article with the past ones. The second thing needed is that the article should have a relation to with the site it is formulated. The motif of the article should not divert from the notion delivered by the site. If importance is given to the readers on these issues and values, trafficking is bound to increase in your website.

Articles related to the website

One of the most important concepts to be kept in mind in Article Marketing is to make your article available on the web by linking it to several search engines, if not all. This helps your article to be noticed by readers when they give the key word related to your article while browsing on the web. Today, Articles can easily be linked manually with the advent of technology. Today we have submitting and linking soft wares available in the market and on the web at reasonable prices. Again, there are sites with subscription facilities for submitting articles to article directories. These facilities help in buying time from publishing these articles. One thing to be considered for making the articles of some use, before submitting them to the directories, is that they should always relate to the theme of the website of which they are a part.

Formulating a Resource file

After finishing the article, we should always remember to form a resource file for the same. It should contain all the information related to your article. It should have the copyright information for barring any somewhat copying. It should contain that special feature or the uniqueness of the article. It helps the publisher to make his decision easily. At the same time, reader also gets impressed seeing its values. It should also contain the links related to the website in which you publish your article. You can even mention any special offers related to your article (if any). In general, that resource file should be a data bank of all the information related to your article. This resource file should always be there with your article appended either to the title of the article or after the closing of the article.

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Marketing Article - Why Write Marketing Articles?

At this point, I am going to assume that you write articles. So why write marketing articles?

I think that one of the reasons is that people are looking for marketing articles they want to learn how to do marketing, especially online marketing, web marketing, article marketing, etc.

When you write marketing articles and post them online to the various article directories, including the one this one was originally posted to, you gain web traffic via the search engines.

You see, people online search the web, and they generally will read the articles that come up in the top ten results of their search results in the search engine they used. And the big article directories, especially the one that this was originally published on, have the page rank to get your article to the top ten results, especially for 2nd and 3 rd tier and long tailed keywords.

So when you write marketing articles, you get world wide readership and that can mean world wide visitors to your web site. An astonishing number of the people that visit my web site, although I am in the US, are in countries all around the world. Literally all around the world. I think I have subscribers in every continent around the world maybe excluding Antarctica so if you are in Antarctica you know what to do!

Anyhow, write marketing articles, submit them to the top 5 article directories (or at least just the one this one was published first to) and watch the traffic roll in. By the way, you have to write more than 2 or 3!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

How To Acquire One Way Inbound Links

How can one get a good ranking in the major search engines ? This is a question, I'm sure, agitates the minds of every newbie as well as professional webmaster. Even those that are doing well are fighting to keep their place. But isn't there a way to consistently appear in a good position at the major search engines? I think there are ways to achieve this enviable position. One of the ways is what this article is all about. That is, consistently build one way inbound links to your site. Getting other webmasters to link to your site without you linking back.

Link Popularity, link prominence or link reputation is one of the most important elements search engines use to know if a site is an authority site. That is a quality site. However, like all other search engine ranking criteria, webmasters have found ways to beat this hurdle of link popularity. This they have done by exchanging links with one another. This is called reciprocal linking. You link to me and I to you and both of us have increased our link popularity by one.

Webmaster have realized the importance search engines attached to link popularity for top search engine positioning and have therefore resorted to reciprocal linking. However, in the near future this strategy will become obsolete, because these links are artificial links. Not generated voluntarily. And so they do not indicate a site as being an authority site.

The purpose of reciprocal linking is to increase link prominence for top search engine positioning and not necessarily for the benefit of web surfers. The search engines will recognize this. I predict that they will start taking this into account when they are changing their algorithms . The webmaster that will survive is one that consistently builds one way inbound links to his site. These types of links are the best. It portrays a site as being an authority site because the site is linked to naturally by other webmasters. Without reciprocal links.

Webmasters would not like to link to just any site unless there is some benefit for their site or site visitors. In this modern world nothing goes for nothing. A webmaster will only link to your site if there is some benefit for his site.

Why webmasters would link voluntarily.

Now in order for you to succeed in this one way inbound link building strategy, you need to know some of these benefits that lead webmaster to link voluntarily. If you like, call it the carrot. In accepting and eating the carrot the webmaster is led to link to your site. Let's look at some these benefits before we look at how they can be used to entice webmasters to link to you.

1. Webmasters would want to provide good, important and timely information for their visitors. If your site has this information, they will readily link to you. They could for example, point their visitors to a free resource at your site. 2. Webmasters recognize the fact that providing good information creates a good image for their site. Visitors will get to know that the site is a good resource site even though the resource might not be located there. This keeps visitors coming back again and again. 3. There is also the benefit of linking to an authority site. Search engines do award some points for linking to an authority site. Contrary to popular belief that this reduces the overall link popularity of a site, it actually benefits that page . This is my practical experience.

Now how do you acquire these one way inbound links?

1. Provide some useful resource at your site. This is a very powerful incentive for webmasters to link to your site. More so, if this resource is free. It could be a free tool , free software download, free content etc. This gives an incentive for webmasters to point their visitors at this resource. Some the resources you could provide are:

(a) Link popularity check tool

(b) Meta tag generator

(c) Search engine page analyzer

(d) Free CGI scripts

(e) Search engine page ranking check tool etc.

For free and paid scripts go to Hotscript.com or Searchscripts.com. There you will find all kinds of scripts that perform specific functions. Or you can hire a programmer to write a custom script for you. You will find programmers at many sites such as Elance.com.

2. Write good articles and submit to article sites, article syndicate sites and ezine announcement sites. Your article will be published along with your byline with a link pointing to your site. Make sure that the text link has your keywords in it and not your domain name. For example, < a href=" http://www.ebizstartups.com"> home base business ideas and not www.ebizstartups.com

Webmasters are always looking for good content for their websites . Stating in your article that your byline be left intact you will have many one way inbound links pointing at your site in no time. If you cannot write, hire a writer to write your articles for you. There are many places on the net where you can hire a writer for as little as $5 per article. This depends on the number of words per article. One of these places to hire a writer is Elance.com.

Writing in your area of expertise is better. Then you can present your own unique perspective to the topic. If it is not your area of expertise then be sure to research the topic very well . An incisive, well-written article will be snapped up and published by other webmasters, thereby increasing your link popularity considerably.

3. Another way to build your one way inbound link is to participate intensively in newsgroups and discussion forums. By making good and valuable contributions (postings) you establish yourself as an expert. Always try to be different and stand out. Others will see this and check out your profile. This will lead them to check out your site and eventually link to it. If signature files are allowed in the forum use a well-crafted signature file that will pull forum members to your site

4. Enter your site for an award at award sites. If your site is selected for an award, a link is placed to your site and this increases your one way inbound links.

5. You could also acquire one way inbound links by offering to provide testimonials for products you have purchased. Send the manufacturer of the product or service an email offering to provide a testimonial at his site or sales page in return for a link back to your site.

6. Submit your site to directories. Especially, niche or specialist directories. Regional directories are also okay. Submitting your site to specialist directories gives your site a greater chance of being picked up by the search engines than when you submit to a general directory. Also consider paying for submission to some important directories. For a fee, these directories will index your site in their database within two to five business days. For a list of search engines and directories you can submit to for free and for a fee go to add url to directories. Consider hiring a link building company to do your link popularity campaign for you. One of such company is linkexpress.com For a fee they will guarantee a certain number of quality one way inbound links to your site. This might be expensive but the investment will surely pay off with traffic from free search engines.

8. You can offer a discount to webmaster on services you provide at your site in return for a link from their sites.

9. If you have goods or services for sale consider setting up an affiliate program. This is a very good way of rapidly building your link prominence. Make sure your affiliate software is hosted on your server. This ensures that your affiliates' links point back to your site . Using an affiliate service will most likely mean affiliate links will be pointing at their server, thereby depriving you of links. One very good affiliate software is ASSOTRAC.

Some points to note when building one way inbound links.

Your link popularity increases as websites link to you. However, it must be said that it is not the number but the quality of the links that is important. That is, emphasis should be on quality and not quantity. Not all links are equal. Some are more favored (carry more weight) than others. Some of the things to keep in mind when carrying out inbound links are;

1. Look for quality sites to acquire links from. A link from Dmoz or Yahoo has more weight than one from a small private web site. Submit to free or paid listings in important directories.

2. The way other sites link to you is very important. Try as much as possible, to see that your keywords are in the text link that is linking to you and not your domain name. With your keywords in the text link it portrays your site as an authority site for the keyword.

3. Acquire links from complementary sites. Sites that are in the same industry as yours, but are not your competitors. Links from these type of sites have more weight than from those that are not related to your site.

4. Links from specialist or niche directories also carry more weight than those from less important general directories and your links are easier to find by the search engines. When submitting to directories, especially for a fee, be sure to choose a relevant category that is not deep down in the directory. Your listing should be at most three clicks away from the home page of the directory. Some engines will not spider deep down.

5. If you have several websites, link them together in such a way that the links are one way inbound links, and not reciprocal links. Also don't share the same IP address for the sites. All the sites should have unique IPs. This you can ensure by using a different host for each web site.

Conclusion.

Acquiring one way inbound links is the future of link popularity. Sooner the search engines will recognize the artificial nature of reciprocal linking in judging authority sites and will discount this in their algorithm or award less points (weight) to reciprocal links. The methods listed above in acquiring one way inbound links are basic, must do actions for every webmaster wishing to stay long at the top of the search engines.

The author has been earning his living online since 2000. For comprehensive home base business ideas check out one of his sites at http://www.ebizstartups.com There you will find solid, easy-to-do strategies for building a successful home base business.

The author has been earning his living online since 2000. For comprehensive home base business ideas check out one of his sites at http://www.ebizstartups.com There you will find solid, easy-to-do strategies for building a successful home base business.

Article Marketing Secrets and SEO Techniques

You won't find many article marketing secrets being given away online, because very few people properly understand the power of this internet marketing tool. It is more than simply a way of getting links back to your website, but a very powerful tool that if used properly can increase your sales to another level.

If you are provided with 'secrets' then they are well known by almost everybody. I will admit that even the 'secrets' I am about to divulge are not secrets at all, but well known article marketing techniques. However, what I will also say is that the three provided here are neither appreciated nor used by all of those that profess to be marketing 'gurus'.

I know that because I have purchased many of their books and they don't suggest what I suggest: I know my systems work and can prove it through my website listings. However I must stop because I am becoming dangerously close to advertising, but I have done so as to indicate about the maximum you can do on article directories to advertise yourself: and that is your free tip. Do not advertise in your articles if they are intended for submission. Leave that for your 'author's resource box'.

The most common purpose for people writing articles and offering them to directories for publication is to get those all-important back links from the directories. However, just stand back a bit and think why the directories are in existence. It is not for your benefit. It is not to provide you with a free means of improving your Google PageRank, but they exist to make money. And why not? Otherwise there would be no point in anybody offering an article directory to all of these online writers.

You don't pay to have your articles published on the directories, so what is their purpose? How do these people make money? Two ways in fact: the first is by means of AdSense. If you do a search for an article on a specific topic, you will certainly find one because articles have been written on every topic on the planet. On the same page you will find AdSense ads. The reason for this is obvious and also psychological.

It is because most articles are not worth reading, and visitors generally have a quick look at them before leaving the directory site to seek proper information on their topic or niche. That is when they are liable to click on the AdSense ads and make money for the directory owner. That is added to the second way they make money which is from payment for speeding up the listing of the articles. You've seen the thing: get listed in several weeks or pay a few dollars for an instant listing. Like most other serious marketers, I pay.

Whichever means they use, article directories realize that it is to their advantage to get high search engine listings for as many articles as possible. They then have their sites visited by as many people as possible, and also have writers use them. That provides them with more visitors to click the AdSense ads and also as an inducement to other budding authors who might pay for listings. I don't pay for a listing in a site that never displays my articles on Google.

Here are three secrets or tips, that you can use in your own article marketing campaigns:

Secret #1 is that if you write the article on a topic related to the content of a page on your website, then the directory (and by that I mean the owner, but let's call it 'the directory' for simplicity) will do all the SEO work and get your article listed so as to get as many visitors as possible. That earns them money. What that means to you is that you get free SEO done on your article.

Why do you think that your articles have to be of a minimum length and of a certain standard? To be listed by search engines, especially Google, that's why. You can use this information to your advantage, but your articles must be at least 500 words. Your resource URL must be one related to the article, and if you make it your blog, that is even better. Place links on your blog to all your other relevant online ventures.

Secret #2 is not really a secret as a submission technique. When you have finished writing your article save it and submit it as a text file. Most people write using Microsoft word, or some other word processing software that uses their own formating code embedded in the article. You don't see it, but the search engines do and it could harm the listing of the directory web page containing your article.

Secret #3 is that many sites offer two or three links in the author's resource. That allows you not only to present links to two or three pages on your website, but also that these links need not all be from the same site. You could provide a link to a page relating to the article (as you always should), one to one of your other websites or Squidoo lens, and a third to your blog URL. Never ignore these possibilities. Open up your mind.

There are several more article marketing secrets that I could give you but that would render this article far too long. You might also require some elementary HTML instruction to provide you with a working knowledge: HTML, or hyptertext mark-up language, is not really a computer language but a means of linking text to files, and it can also be used to format text, graphics and tables on websites and any other medium that can read HTML and transfer it to the intended visual formating.

However, the above secrets are sufficient allow you to use them as SEO techniques that will improve your chances of a high search engine listing. Learn them and use them, and even if you think that they seem fairly elementary I bet my bottom dollar that nobody is using all of them in their article marketing campaigns, because most people are still thinking in mono as far as article marketing is concerned and have to reach the analogue stereo age let alone digital.

Get modern and look farther than you can see, or the internet kids will soon gobble you up for breakfast! Yesterday's techniques are today's tomorrow.

If you are interested in more of Pete's article marketing secrets, and some of the best are to come, then visit his Squidoo lens at SEOcious or perhaps his blog at My SEO Blog where you will find more about his personal SEO philosophy. Pete suggests them in the above order for some reason. Me? I don't care! I just want more ice cream.

Powerful Article Marketing - Latest 5 Rewarding Methods to Explode Your Article Marketing

The online competition to get people's attention cannot be stiffer these days. Everyone would like to get ahead of the pack so they can have an edge and entice more online users to their website. With this kind of competition, how can you ever survive online? Well, you need to explode your article marketing efforts using these 5 rewarding methods:

1. Aside from article submission sites, look for other avenues where you can post your articles. The more exposure you get, the better the chances of your articles being picked up and republished. Post them on your blog, to websites syndicated by Google News, forums, social bookmarking sites, and use them as content when you publish your ezine. You can also compile them to create an ebook which you can use as a viral marketing tool.

2. Your articles must be search-engine friendly. Download keyword suggestion software that you can use to identify the keywords that are highly searched for by your target market. Use these on your content so your articles will match the searches being made by your potential readers.

3. Keep your articles short and sweet. Avoid making your articles lengthy that they become boring to read. Learn how to communicate your ideas in the most straightforward way possible. Strike out too many introductions and offer valuable information upfront.

4. Quality over quantity. People will judge your knowledge, expertise, and credibility based on the quality of your content. Even if you have few articles posted online, you can still make a mark if your contents are useful, well-written, informative, and timely.

5. Be factual. Remember, you write to inform. People who consider you as an expert will listen to your ideas and follow your suggestions. Thus, it is important that you don't mislead them by checking all your data before posting your articles online.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.