Lead Generation Using Article Marketing

The Internet is revolutionary tool for the way we do business. This is because it offers two-way communication without the help of other forms such as telephone, mail etc. The whole transaction can take place within the realm of the Internet. This is most common with products such as books and music.

Article marketing in particular is a great tool for generating leads; this is because it is low cost and highly effective. Article marketing gives your prospects the opportunity to learn more about your expertise in your field. This allows them to decide if they would like to work with you or not.

Your articles have to keep to topic and be informative. This part will convince your prospect that you can deliver on your promises, if you can do that you have started to gain their trust. At the end of your article, this is where you want to offer your reader even more information about the subject matter and turn them into a lead.

The best way to turn a reader into a lead from your article is to offer more information in exchange for some form of contact information. After all, you cannot call it a lead if you don't have a way to follow up with them again. Savvy Internet marketers ask for a first name and email address as a way to follow up with their leads. When you are starting to build trust, you should not ask for too much information from your prospects. You don't want to seem like a stranger asking personal questions.

I wasted 17months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing article marketing vs. google pay per click, you can use the results to start driving profitable traffic to your website. You can also visit http://www.qualitytrafficbuilder.com/articlebuilding