Network Marketing Success - Cold Market Strategies - Using Traffic Exchanges Effectively

Traffic exchanges are a great way to build your network marketing business online. There is a science to it though. Understanding what is going on at a traffic exchange is key to using them effectively.

So what is going on? Basically, you are looking at websites to earn credits that you can spend so that other people will look at your website. You have about 5 seconds to grab someone's interest before they are gone. To take advantage of that, you need a fast loading splash page or squeeze page.

What you absolutely do not want to use is a long sales letter page or an affiliate link. In many cases a long sales letter won't even finish loading before the surfer has moved on to the next site. The affiliate page or referral link most companies give you are so overused that your results will be lower than they would be if you advertised a unique splash page or squeeze page.

A splash page is a fast loading page designed to grab someone's attention and get them to click a link to get more information.A squeeze page is a fast loading page designed to grab someone's attention and get them to leave contact information before getting more information. I use squeeze pages more as I like to build my list as I am advertising.

You want to make your fast loading pages target the type of person that is likely to be using a traffic exchange. A free traffic exchange user is often new to online marketing. They usually don't have a lot of money to work with and they are not there looking for a business or opportunity in most cases.

What they are doing is clicking for credits to spend so that other people will look at their websites. It can be difficult getting these people to respond to your message, but once you hit on something that works, stick with it as it will likely work for a long time.

Traffic exchange advertising is fun and can be effective if you do it the right way. Use the information in this article and you will be well on your way to getting good results from traffic exchanges.

Jonathan Hutchinson has been marketing online since July 2005. He is a student of the industry and is always learning new ways to build online businesses.

Jonathan has written an E-book called "DrinkACT 2008 : How To Build An International Energy Drink Business - All From The Comfort Of Your Home." You are invited to grab a FREE copy at Jonathan Hutchinson Online.