6 Reasons Why Good Link Builders Make Great Lovers

1. They appreciate the necessity of sharing. With a good link builder, it's not all about take take take, but they offer reciprocal links to quality and complimentary resources - they share the love to enhance the experience for everyone.

2. They are personal in their emails, referring to webmasters by their first name and establishing an informal repour - call it foreplay if you will.

3. They will call back and follow up any communication between link partners. One night stands mean nothing to a good link builder, as a link partner can be called upon again in future.

4. They will incorporate methods they perhaps have never tried before including link baiting and the penetration of social media in order to spice up the campaign. They appreciate that monotony is not going to get anywhere, but by keeping the experience fresh and exciting he knows he will succeed.

5. They are honest and will not say "it's not you, it's me" and won't string a webmaster along by dangling an offer of a reciprocal link in front of them, only to withdraw when their link is live. Good link builders either wants you, or they dont.

6. Of course the matter of paid links might cause some critics to consider the notion of prostitution, however I consider paid links to be like massage oils, 'toys', and lingerie in that they serve - providing they are good quality - to enhance the campaign. Good link builders, and lovers, know this.

I feel I have to add that whilst at Leapfrogg, I go far in my quest for high quality links, there are some things that I just won't do.

Simon Dance is the link and social media executive at Leapfrogg, a Brighton Search Marketing agency who specializes in best practice and ethical search marketing solutions. Website: http://www.leapfrogg.co.uk/Services Frogg Blog: http://froggblog.leapfrogg.co.uk

2008- This article is free for republishing - One link must be active.