Saturday, May 24, 2008

List-Building: Stick to Your Niches

If you're new to online marketing, realize that you really can have one squeeze page and one sales letter. That's it! Your job is to drive traffic there. That's all. Just drive tons and tons of traffic there and be list building.

It's really not smart to go into several different niches at once. Decide how you can drive as much traffic as you can a single system, so that it totally excites you. You want to be completely passionate about that system and test it like crazy to rev up the conversion. At the same time, you're list building around your niche and creating a business.

If you find that you've been cranking on that niche for 45 days and you haven't made a dime, it might be a good idea to research at least one other niche--maybe. But I dont think that a niche exists where you can't make money. If you're list building easily, it just may be that you haven't given yourself enough time to succeed.

Some niches just take a bit more work than others do. But I won't work on a project that doesnt interest me. It has to appeal to my passions, the things that I really care about. Some people may be able to do that, but I'm not one of them.

My best advice is to focus on one niche and devote your time and passion to it. Build a great list in that niche and monetize it well. Then, you can build a business around it. Make it something that you can be really proud of and that produces income for long time to come. Only after you're really good at that ONE niche should you go out and try another.

Tellman Knudson is CEO of OvercomeEverything, Inc. and a master of list building. Build a massive responsive list at MyFirstList.com.

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