Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Press releases announce your website quickly and they will usually arrive on the first page of the Google search engine after three to five days (on average). Ezine articles on the other hand are written to support your press release. They take longer to get to the first page of the Google search engine but once they land there, they will stay there for much longer than the press release. This is another important search engine optimisation technique.

The Ezine articles that you write in support of your press releases need to be more personal. Press releases are not personal and are written in third person. From an SEO website marketing point of view, make the content of your Ezine articles more personal. The additional paragraph and subsequently the whole Ezine document, which is the extension of your press release, will be seen by the Google search engine spiders as completely new content. Similarly the extension of your Ezine content into a forum post and your forum post extended into a blog post will also be acceptable to the search engine spiders.

This is another critical search engine optimisation technique. Just by adding a paragraph or two of keyword rich content to your Ezine article will be seen by the search engine spiders as totally unique content. Your press release will also be seen by the search engine spiders as unique content. Similarly adding paragraphs of content to your blogs and forums using your press release as the base is powerful and effective search engine optimisation.

This technique is completely legitimate because you are not copying and pasting content at all. You are giving good relevant original information in your Ezine article, taken from your press release and you are adding additional original relevant and specific content to the end of each forum post and blog post as well.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn