Brainstorming of Keywords

I think we hear this more often than not in the world of Search Engine Optimization or even Internet Marketing. But what are the steps taken to actually find relevant keywords that will help your business?

The basic idea of brainstorming is to figure out what might be a good search term for your related area. The reason I say might is because for obvious reasons, we do not have any data yet. Take in every keyword that possibly have similar themes, concepts, categories, etc. At this point we basically want to gather candidates so that you can narrow down your search later on.

The popular tools out there that aid the process are tools like KeywordDiscovery.com and Wordtracker.com. Below, I am going to outline a couple if differences between them.

Keywords discovery
- They have one of the largest databases of keywords which estimate around 18 million searches.
- Have seasonal data which is really advantages for people who are interested in promoting seasonal products e.g. Christmas gifts
- Keyword spiders: Throw a URL to them and it will spider possible keywords that people actually search for within that page.

Word Tracker
- They have a clean database plus a lot of comprehensive search drilled down to a lot of long tail keywords.
- Automated Pay per Click bid search to make the research easier.
- They have a known market share from Metacrawler and Dogpile which are source search engines.

So when we have gathered a substantial amount of keywords the most important thing to remember is relevancy. The choice of keywords revolves on how relevant it is to your business. As simple as it sounds, we still often get blinded but how relevant a keyword is in actual terms. Some search terms have multiple meanings. There are terms which people search for information and there are terms which people search who are ready to buy.

The logic is if keyword A has 1000 searches a month but its only 10% relevant to your site, in comparison with keyword B which has only 100 searches a month with a 90% relevancy, which do you think will convert more at the end of the day?

My next article will dwell deeper into weighted popularity formula which helps calculate relevancy on your keywords.

A more detailed guide on this can be downloaded for free at http://www.easyseoguide.com

Also receive updates and latest tips and tricks in the SEO world upon receiving the free ebook.