Article Marketing Techniques that Drive Traffic

Article marketing is one of my favorite methods to drive traffic to a website. It creates some of the most highly responsive visitors and subscribers. This is the main reason why many use this technique because it is so effective.

In my opinion, it is far more effective than running any pay-per-click campaigns. Some webmasters may feel comfortable with say Google Adwords, but I am definitely more comfortable and confident with article submissions. I feel I can give more compelling information through an entire article than I can through three lines of ad text in order to get the reader to take action.

Article marketing has become quite effective to drive qualified traffic to a website. One of the biggest reasons for this is that, when someone reads an article and clicks through to a website of the article writer, they already know as to the name of the person and what is he all about.

They simply come to the website, since they want to gain more information. People, who pay a visit to the website, through article writing and are more responsive than those who just visit the website, through Google or other search engines. However, a good thing about this practice is that, clients can very well control article submission efforts.

All that the author has to do in article marketing is to write articles, include personal links in the articles and then, submit them to various online article directories.

These article directories publish the articles of the authors without any cost to them and promote them through the web. In return, the author receives the traffic from them. Hence, article marketing is one of the easiest forms of traffic generation.

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