Article Marketing - Direct Advertising

But first, direct advertising. If you have a niche you are marketing, an advert in your local classified ads often yields results. You can include your URL as well as a contact telephone number with the advert. Local stores frequently allow free ads, or will post your advert for a small charge. If your niche is connected with health issues, your local leisure center or health center might allow you to display an advert. Check out all these possibilities, especially if you target a group of people that could interested in your niche. Use your imagination: there are countless possibilities for free or cheap advertising to targeted groups.

Article submission is an excellent way of getting highly targeted traffic to your web site, or to specific pages within your web site. It also provides you with valuable one-way links back to your web site. If these links are to individual pages in your site they are of special value since they are much more important to search engines than just your home page.

The articles you write must be specific to the theme of individual pages in your web site, to which you can direct visitors by means of a URL link in the authors resource box. Links from the body of the article itself are not always permitted by article directories. Your articles can be submitted to individual directories manually or by means of software, and the more articles you write, and the more directories you submit them to, the better. The more links you will get and the more direct traffic through people clicking on your URL.

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