Article Dash & Flash - Grab 'em and Hold 'em Marketing Techniques

Havent you noticed yet, the bling-bling marketing of the Info Product World? You offer a little dash, a little flash, and zap those readers with some high-impact marketing that fires them up to get attention, but lacks the power to bring them high-quality information? STOP!

Theres plenty of overzealous sales folks out there in green polka dot ties and over-sized red shoes! Give the clown marketing principles back to the used car dealers and take pride in your work.

Copywriting is one of the highest paid positions in business and can make you a valuable income if you provide high-quality copy for your clients. Why would you want to provide less?

As an Internet Content Provider, Im astounded at the number of lackadaisical articles that just dont quite measure up, coming from well known authors who could do so much better. But then I sound like a judgmental word hound. Perhaps, I am.

Ive heard it said, They wrote Fannie Hill in 1942 and nothing new has happened since. Im not sure Id go that far, and I honestly dont recall when Fannie Hill was written, but quite honestly, there isnt much NEW stuff out there. Getting a fresh idea, doesnt have to mean you recreate words (although I do that), or that you cant imitate someone else (I do that too), or even that you have to have the first original idea to be in the running. You dont. But something has to be fresh.

A new twist, a bright color, a feeling or emotion placed with an old idea often brings an ad or a report to life. Give some soul to your work, put some feeling into it. Pack a punch with emotion!

If you cant feel what youre writing, your reader wont feel it either.

The most interesting ads I read are the ones that capture me, because I know the writer put some effort into them. I can recognize the writer behind the ad.

Not too long ago, I was talking to a friend who writes business articles along the same lines as mine. She had submitted an article for publication and the publisher said, This sounds like Jan Verhoeff. What an incredible compliment to me! I was surprised that she compared another writer to my tone, but I was thrilled that she recognized my voice strongly enough to do so.

When providing content via articles for the internet, do you maintain a recognizable voice? Will your voice capture an audience? Can you bring them back for more?

Copywriting dynamics include sales and marketing skills. Do you have the skill to bring them back?

Jan Verhoeff shares the SECRET of PROSPERITY on the Internet with High Value Information Marketing. If youd like to learn more about Information marketing and how to write your own Information Products, visit http://ebookinfo.cn for a FREE Ebook 5 Simple Steps to Create Your Own Ebook today.