Article Marketing Secrets - Lead the Reader Right into the Resource Box at the End of Your Article

You want to lead the reader into your resource box to be successful at article marketing. This can be done in two simple steps.

Step 1 - Give good information and do it in a way that's conversational and inspires people. Write like you talk and make sure you offer at least on good gold nugget of actionable information.

Step 2 - Then in the resource box you then invite them back to your website or blog and exchange their email address for more great quality information from you. You don't even have to be salesy in your resource box. You just follow what I call my FIB formula:

Flow: The resource box flows out of the article body, because the resource box is the next paragraph in the article. Don't do what most article writers do and start the resource box with your name and qualifications. That is like shouting at the reader "The article is now over and you can stop reading now!"

Invite: You invite them back to your website or blog for more information. In internet marketing this is called a CTA or Call To Action. I like to think of it as an invitation, and I even word it that way.

Brand: You brand yourself by mentioning your name and the name of your business. You do this at the end just to make sure that the reader associates the good stuff they are getting with you and your business.

And all you have to do is give them great content and invite them to get some more, from you.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network